A design, technology, and creative studio - and the independent practice of Emmad Mazhari. Working globally but based down south in sunny and historic Houston, Texas.
We partner with companies, creatives, and cultural institutions to bring their ideas to life.
Whether it's software or hardware, malleable materials like wood or paper, images, words, and everything in between - these are all tools in service of a creative outcome. We believe boundaries between disciplines are porous - the goal is to create invigorating & fresh work that’s in service of just that: the work.
We’ve worked with technology companies to solve complicated software design problems, helped new businesses build visual identities and chase their first ideas, worked with artists to shape and share their stories with a wider audience, and created in-house objects that span a range of formats.
We work across different mediums to create new ideas and fresh experiences From Scratch.
Capabilities
Product Design
Strategy
0 → 1 Projects
Web Design
Prototyping
Creative Direction
Photography
Production
Select Focus
Early Stage Startups
Consumer Software
Experimental Software
Consumer Products
Multimedia production
Inquiries
Select Projects
Substack Dashboard
↗Redesigned and helped with the development of the Substack writer dashboard - a tool tens of thousands of writers use to manage their publication.
Vogue India
↗Creative directed and photographed textile artist Shradha Kochhar’s profile in her studio - for Vogue India print and online.
A Whole Year
Produced, designed, photographed, and marketed a print production of a collection of photos over the course of a year.
Aaron Edwards
↗Designed & developed a headless CMS personal site for interdisciplinary writer, story editor, and director Aaron Edwards.
Palestinian Genocide Victims
↗Designed & developed an informational site listing out the 7000+ names of the Palestinians - in Arabic and English - who lost their lives at the hands of genocide in 2023. The site received 20,000+ views in its first 3 days.
Shukriya Bags
↗Designed, produced, photographed, and marketed two runs of the Shukriya bag. The second run was partnered with BAGGU. Sold over 200 units and gave a talk at AIGA:NY explaining the designing and production process for making these bags.
Panther Labs
↗Worked with the Panther team early in their journey, helping strategize and build out key UI flows that let anyone (not just security engineers) set up complicated data monitoring, tracking, and alert systems.
